/ Case Studies / By

case study

Growing Pacer

Driving Scalable User Growth Across 12 International Markets

Morningstar partnered with Growing Pacer to execute a multi-channel growth strategy spanning Apple Search Ads, Meta tracking, App Store optimisation and organic content—helping scale visibility, engagement and user acquisition across 12 markets.

Industry

• Health & Wellness
• Mobile App
•Technology

Services

• Performance Marketing
• Apple Search Ads
• Social Media Marketing
• Analytics
• App Store Optimisation
• Campaign Strategy

Status

• Completed
• Q1–Q3 2024

pacer mockup hero
Visit Website

case study

Growing Pacer

Driving Scalable User Growth Across 12 International Markets

Morningstar partnered with Growing Pacer to execute a multi-channel growth strategy spanning Apple Search Ads, Meta tracking, App Store optimisation and organic content—helping scale visibility, engagement and user acquisition across 12 markets.

Industry

• Health & Wellness
• Mobile App
•Technology

Services

• Performance Marketing
• Apple Search Ads
• Social Media Marketing
• Analytics
• App Store Optimisation
• Campaign Strategy

Project Status

• Completed
• Q1–Q3 2024

pacer mockup hero
Visit Namaarupa Studio →

PROJECT SNAPSHOT

Client

Growing Pacer

Industry

Health & Wellness

Markets

12 Countries

Channels

• Apple Search
• Ads
• Meta
• Instagram
• ASO

Campaign Type

Performance Marketing

PROJECT SNAPSHOT

Client

Growing Pacer

Industry

Health & Wellness

Markets

12 Countries

Channels

• Apple Search
• Ads
• Meta
• Instagram
• ASO

Campaign Type

Performance Marketing

Client

Growing Pacer

Industry

Health & Wellness

Markets

12 Countries

Channels

• Apple Search
• Ads
• Meta
• Instagram
• ASO

Campaign Type

Performance Marketing

Overview

Scaling Growth Across Multiple Markets

Growing Pacer partnered with Morningstar to establish a scalable acquisition strategy that combined paid advertising, analytics and organic content. Every initiative was designed to increase discoverability, improve campaign efficiency and support sustainable long-term growth.

pacer wellness app result

Overview

Scaling Growth Across Multiple Markets

Growing Pacer partnered with Morningstar to establish a scalable acquisition strategy that combined paid advertising, analytics and organic content. Every initiative was designed to increase discoverability, improve campaign efficiency and support sustainable long-term growth.

pacer wellness app result

The Challenge

Growing Across Multiple Markets.
Without Losing Momentum.

Launching across multiple countries required more than running advertisements. Every marketing channel needed to work together — from paid acquisition and attribution to content and App Store visibility — while maintaining consistent performance across every market.

Multi-Market Expansion

Scale campaigns across 12 countries.

Efficient Acquisition

Increase quality app installs efficiently.

Attribution

Track meaningful in-app events.

Brand Visibility

Build long-term brand awareness.

STRATEGY

Performance.
Precision.
Scale.

We connected paid acquisition, analytics, App Store optimisation and content marketing into one performance ecosystem — allowing every marketing channel to support measurable business growth.

Performance Marketing

Apple Search Ads campaigns built for scale.

Content Marketing

Community-driven Instagram strategy.

Performance Analytics

Event tracking for better optimisation.

App Store

Improve visibility and conversion.

The Challenge

Early Challenges.
Big Expectations.

As a growing studio, Namaarupa needed more than an online portfolio. It needed a digital presence that would communicate professionalism, build trust, and present its architectural work with confidence.

Professional Identity

Build trust from the first impression.

Portfolio Presentation

Showcase projects with clarity.

Responsive Experience

Optimised for every screen.

Scalable Platform

Ready to grow with the studio.

Our Approach

Clarity. Simplicity. Architecture First.

Every decision focused on clarity, usability and simplicity — allowing the architecture to remain the centrepiece while creating an intuitive experience for future clients.

Brand Strategy

Presence that reflects the studio’s values.

UI/UX Design

Designed around the work—not the interface.

Responsive Website

Responsive across all devices

Future Ready

Built to grow with future projects.

Marketing Ecosystem

Apple

Meta

Instagram

App Store

Analytics

Optimisation

Apple

Meta

Instagram

App Store

Analytics

Optimisation

Marketing Ecosystem

Apple

Meta

Instagram

App Store

Analytics

Optimisation

CAMPAIGN EXECUTION

Executing Growth Across Every Channel

A coordinated marketing strategy spanning paid acquisition, analytics, content creation and App Store optimisation.

screenshot 2023 10 03 at 5.45.06 pm

Apple Search Ads
Campaign Dashboard

img 8204

Content
Strategy
Instagram

screenshot 2023 10 03 at 6.04.26 pm

App
Store
Optimisation

screenshot 2023 10 03 at 7.10.15 pm

Performance Dashboard
Analytics

pacer creative gif

Creative Production
Marketing Assets

screenshot 2023 10 03 at 5.45.06 pm

Apple Search Ads
Campaign Dashboard

img 8204

Content
Strategy
Instagram

screenshot 2023 10 03 at 6.04.26 pm

App
Store
Optimisation

screenshot 2023 10 03 at 7.10.15 pm

Performance Dashboard
Analytics

pacer creative gif

Creative Production
Marketing Assets

CAMPAIGN EXECUTION

Executing Growth Across Every Channel

A coordinated marketing strategy spanning paid acquisition, analytics, content creation and App Store optimisation.

screenshot 2023 10 03 at 5.45.06 pm

Apple Search Ads
Campaign Dashboard

img 8204

Content
Strategy
Instagram

screenshot 2023 10 03 at 6.04.26 pm

App
Store
Optimisation

screenshot 2023 10 03 at 7.10.15 pm

Performance Dashboard
Analytics

pacer creative gif

Creative Production
Marketing Assets

PROJECT OUTCOMES

Growth Backed by Data

The campaign delivered measurable improvements across visibility, engagement and acquisition while establishing a scalable framework for future optimisation.

192K+

Apple Search Ads Impressions

149K+

Instagram
Reach.

6,400+

Tracked
Events.

5.05%

Average Conversion Rate.

PROJECT OUTCOMES

A Strong Foundation for Future Growth

The project established a professional digital foundation that strengthens credibility, improves project presentation and supports long-term business growth.

Professional Presence

Professional online identity.

Better Portfolio

Projects presented with clarity.

Responsive Experience

Consistent across all devices.

Growth Ready

Designed to scale with the business.

OUR PROCESS

From Vision to Launch

A collaborative process focused on understanding the studio’s identity before translating it into a modern digital experience.

Discovery

Understanding the product, audience and goals.

Strategy

Planning acquisition across multiple channels.

Execution

Launching paid, organic and technical campaigns.

OptimisE

Monitoring data and improving performance.

Growth

Scaling successful campaigns across markets.

Discovery

Understanding the product, audience and goals.

Strategy

Planning acquisition across multiple channels.

Execution

Launching paid, organic and technical campaigns.

OptimisE

Monitoring data and improving performance.

Growth

Scaling successful campaigns across markets.

OUR PROCESS

From Vision to Launch

A collaborative process focused on understanding the studio’s identity before translating it into a modern digital experience.

Discovery

Understanding the product, audience and goals.

Strategy

Planning acquisition across multiple channels.

Execution

Launching paid, organic and technical campaigns.

OptimisE

Monitoring data and improving performance.

Growth

Scaling successful campaigns across markets.

PARTNERSHIP

Growing Together Through Data

Morningstar continues to support Growing Pacer through ongoing optimisation, campaign refinement and strategic consulting—ensuring every new initiative builds on previous success.

“Morningstar became an extension of our marketing team, helping us connect strategy, execution and optimisation
into one measurable growth engine.”

Ready to Build Something Exceptional?

Whether you’re launching a new business or scaling an existing one, we create digital experiences that inspire confidence, build credibility and drive measurable growth.

Book a Free Strategy Call →