Giti Tyre Malaysia — MCVE 2026 Campaign: Event Marketing, Product Launch Creative & Multi-Format Activation
Client: Giti Tyre Malaysia Industry: Automotive / FMCG / Commercial Vehicles Location: Malaysia Services: Event Marketing, Campaign Creative Design, Product Launch, Point-of-Sale Materials, Multi-Format Activation Campaign: Malaysia Commercial Vehicle Expo 2026 (MCVE) + Giti Shield+ Promotion
The Client
Giti Tyre is one of the world’s largest tyre manufacturers — a globally recognised brand with distribution across 5 continents, 375 truck and bus partnerships, and a product range covering passenger vehicles, commercial trucks and electric vehicles.
In Malaysia, Giti operates across a wide retail and commercial dealer network, with a growing focus on building brand awareness among fleet operators, commercial vehicle buyers and everyday Malaysian motorists.
The Brief
Giti Malaysia required high-impact marketing creative for two concurrent activations in 2026:
Activation 1: Malaysia Commercial Vehicle Expo 2026 (MCVE) Event campaign to drive booth traffic, product awareness and brand engagement at one of Malaysia’s largest commercial vehicle exhibitions.
Activation 2: Giti Shield+ Consumer Promotion A June 2026 consumer-facing campaign promoting the Giti Shield+ Road Hazard Warranty — tied to two flagship products: Giti Control P10 and GitiSport S2.
Activation 1 — Malaysia Commercial Vehicle Expo 2026
The Campaign
MCVE 2026 ran from 14–16 May 2026 at the MINES International Exhibition & Convention Centre (MIECC), with Giti occupying Booth A122.
The centrepiece product was the brand new GSR256M — Giti’s latest commercial tyre built for long-haul transport, featuring high wear resistance, wide road adaptability and superior durability.
Our Creative Execution
We developed a two-stage campaign to build anticipation before the event and drive booth traffic during it:
Stage 1 — Pre-Event “Coming Up” Campaign
The pre-event creative featured:
- Bold “COMING UP” headline — creating anticipation and urgency
- Full booth render showing the Giti exhibition setup — Bus Tyre Technology, G-EV Technology, and Giti’s 375 Truck & Bus Partnership credentials
- Event details — dates, times, location and booth number prominently featured
- Four value propositions: Exclusive Previews, Special Offers, Meet Our Experts, Discover Innovation
- Giti merchandise redemption call-to-action
Stage 2 — Event Day “See You At MCVE” Campaign
The event-day creative featured:
- High-energy “SEE YOU AT MCVE” headline in the iconic Giti black and yellow brand palette
- Hero product showcase — three GSR256M tyres front and centre
- Full product specification callouts: High Wear Resistance, Wide Road Adaptability, Reliable & Durable
- Clear logistics information: dates, times, venue and booth number A122
- Four engagement icons reinforcing the booth experience
Both creatives were designed for social media distribution — formatted for Facebook, Instagram and WhatsApp sharing, driving pre-event buzz and day-of attendance among Giti’s dealer network and commercial vehicle community.
Activation 2 — Giti Shield+ Consumer Promotion
The Campaign
Running from 1st June – 30th June 2026, the Giti Shield+ campaign promoted Giti’s Road Hazard Warranty programme — offering Malaysian motorists:
- 180 days Road Hazard Warranty
- 1-to-1 Tyre Replacement
- Exclusive Giti handheld fan gift with qualifying purchase
Featuring two flagship passenger tyre products:
- Giti Control P10 — High Performance
- GitiSport S2 — Ultra High Performance
Creative Deliverables
1. “Drive With Confidence” Tent Card (Portrait) Primary campaign visual for in-store point-of-sale placement at Giti authorised dealers across Malaysia.
Design featured:
- “Drive With Confidence” headline — direct, emotionally resonant
- “Powered by Giti Shield+” badge — programme branding
- Hero product photography — both Giti Control P10 and GitiSport S2
- Promotion period prominently displayed
- Three warranty benefit icons — Road Hazard Warranty, 180 Days Coverage, 1-to-1 Replacement
- Terms and conditions reference
2. “3 Easy Steps to Your Exclusive Gift” Tent Card (Portrait) Secondary in-store activation piece guiding customers through the Giti Shield+ registration process.
Design featured:
- Clear 3-step consumer journey: Purchase → Register (QR scan) → Enjoy (handheld fan gift)
- Giti Shield+ branding and warranty programme details
- Scannable QR code for immediate warranty registration
- Product photography of the exclusive Giti handheld fan gift
- Reinforcement of all three warranty benefits
Both tent cards were produced at HQ print resolution for nationwide dealer distribution.
The Creative Approach
Across both activations, our creative strategy followed three principles:
1. Brand consistency above all. Every creative maintained Giti’s established black, white and gold/yellow palette — ensuring instant brand recognition whether viewed on a phone screen at a social media scroll or printed on a physical tent card at a dealership.
2. Clarity drives action. Commercial vehicle buyers and everyday motorists don’t need complicated messaging. Every creative communicated the core offer — what, when, where, why — with zero ambiguity.
3. Multi-format flexibility. Creatives were designed to function across digital (social media, WhatsApp forwarding) and physical (tent cards, booth displays) formats without losing visual impact or brand integrity.
Deliverables Summary
| Deliverable | Format | Purpose |
|---|---|---|
| Pre-Event “Coming Up” Poster | Digital — Square | Social media awareness |
| Event Day “See You At MCVE” Poster | Digital — Square | Social media + event day traffic |
| “Drive With Confidence” Tent Card | Print HQ — Portrait | Dealer POS display |
| “3 Easy Steps” Tent Card | Print HQ — Portrait | Consumer warranty registration |
Key Takeaways
1. Events need a two-stage creative strategy. A pre-event anticipation campaign and an event-day attendance campaign serve different purposes — one builds awareness, one drives action. Both are necessary.
2. Point-of-sale creative must guide behaviour. The Giti Shield+ tent cards weren’t just promotional — they were designed to walk a customer through a specific action (scan QR, register warranty) with minimal friction.
3. Global brand, local execution. Working with a global brand like Giti requires strict adherence to brand standards while also making the creative feel locally relevant and culturally appropriate for the Malaysian market.
4. Consistency across formats builds trust. When a consumer sees the same brand identity on social media, at the expo booth, and on the tent card at their local tyre dealer — the brand feels established, credible and trustworthy.
Work With Us
If you’re a consumer brand, automotive company or FMCG business looking for event marketing creative, product launch campaigns or point-of-sale materials — we’d love to be your creative and strategy partner.
Morningstar Official is a full-service digital marketing agency based in Malaysia. We specialise in event marketing, brand campaign creative, product launches and multi-format activation for consumer brands, FMCG companies and corporate clients across Malaysia and beyond.